PROJECT NAME
How Can You Call That Music:
The Christmas Album (2025)
ROLE
Copywriting
Art Direction
Production
Songwriting (hah)
Creative Direction
In 2025, the annual Christmas card jumped yet another shark with a full 28-track album personalised to family and friends. Delivered in a cellophane-wrapped Christmas card that 80% of recipients 'didn't want to spoil because of the nice stickers', making it an actual festive miracle that I'd put a second QR code on the back lest anybody have actually noticed it was playable. And that I'd only melted part of my rug sealing them.
Bonus points for making three people cry, making it onto five ACTUAL Christmas playlists, and still being played to in April.
Listen here.
